Running a business is hard... (imagine a naive accent here) there's like, paperwork and stuff (end accent, you've got a great imagination). An area many business owners (yes, photographers too) struggle with is sales. Realistically, sales is quite simple, people just have a tendency to complicate it. If sales makes you uncomfortable or your're inexperienced, the answer is usually "No thanks" before you even ask the question.
In this episode I talk about a recent sales transaction I had the pleasure of witnessing. The seller created a desire for the product, then sold a bunch of them and the best part was, not a single word was spoken! It was brilliant, and I'm glad I got to witness it.
Oh, and in case I didn't mention it, I was at a monster truck show when this all took place.
Check it out!
There are only three ways to scale a business. Today's episode of the ProPrintcast concentrates on selling more product (which is one of those three in case you missed it). Many business owners consider their area of expertise as the business they are in, but they forget that whole business owner part of the equation.
What are you doing to create a desire for your products? If I'm a person that wants your service, what makes you different? Why should I pick you?
Having the ability to print is a game changer for any photographer. It doesn't matter if you have a studio, or if you are working from home, print will set you aside as a professional, and will help you grow!