Episode 12: Trade Show Booths That Don’t Suck | Special Guest Marc Blake
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What's In This Episode
Creating trade show booths that don't suck is part 2 in the series of podcasts related to educating customers in your local market. In this episode, special Guest Marc Blake talks about what it takes to create an unforgettable trade show booth.
Though creating a memorable trade show experience is important, lead capture is even more important. What good is a trade show if you leave with zero leads? Marc shares some tips for creating a space where potential clients are excited to visit your booth and give you their information.
If you have been in the habit of leaving trade shows saying "well, it's all about building awareness" or "we gave away a bunch of cards/brochures, and those people said they would call" this episode is going to be a game-changer for you!
We present to you, ProPrintcast episode 12... trade show booths that don't suck!
If you enjoyed this episode, be sure to check out the first in the series to get the full experience up to this point. Next week's episode features Richard Sargent who is going to talk about how to use paid search to grow customer education and awareness. I'm still trying to can get an SEO expert on board as well.
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