Appealing to your target audience may be as simple as educating customers by paid search. There is a catch though... it has to be done correctly.
If you've ever tried running a paid ad campaign, I'd be willing to bet (tacos...) that you've got some negative things to say about the run. Everything from not knowing how to target the audience to producing bad leads, or even worse, producing no leads at all.
The problem may be in the quality of the ad. Richard Sargent joins us for today's episode. He is a paid search expert and he discusses things like common mistakes, headlines, CTA's, and tacos (yes, you read that correctly). A few simple adjustments in an ad campaign can make a world of difference, especially when you know what to avoid.
For more information about Richard, or to outsource your paid campaigns to him, visit his website thesargent.com
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